Dynamic Revenue Generation: Sales & Marketing Strategies

• Revenue Management & Pricing Strategy: We utilize advanced analytics and market intelligence to implement dynamic pricing strategies across all channels, ensuring the property sells the right room to the right customer at the right price, every day, to maximize RevPAR.
• Distribution Channel Optimization (DCO): We strategically manage third-party channels (OTAs, GDS) while prioritizing and driving growth in the most profitable channels, including the property's direct website and call-in bookings.
• Digital Marketing and SEO/SEM: We design and execute targeted digital marketing campaigns, including search engine optimization (SEO), paid search (SEM), and social media advertising, to enhance online visibility and drive highly qualified traffic to your property website.
• Brand Positioning and Online Reputation Management: We define a clear and compelling brand voice and actively manage your property's online reputation across all major review platforms, transforming guest feedback into operational improvements and positive marketing collateral.
• Local Sales and Group Business: Our team executes targeted local sales efforts to secure corporate accounts, group bookings, and business meetings/events, ensuring a balanced mix of high-margin demand sources.

With HMS managing your Sales & Marketing, you gain a competitive edge fueled by data, industry’s best practices, and a relentless focus on the top line. 

A new look requires a new operational mindset. We ensure your team and processes are ready to deliver the elevated guest experience demanded by the rebranded property.

• Staffing, Recruiting, and Training: We identify skill gaps and recruit top talent to match the new brand standards. Our specialized training programs ensure that every employee, from front desk to maintenance, understands and executes the elevated service required by the repositioned property.
• Systems Implementation: We overhaul and implement new technology systems (PMS, POS, CRM, etc.) to streamline operations, enhance data capture, and support the new business model.
• Pre-Opening Sales & Marketing: We execute a comprehensive strategy to build market awareness and secure bookings before the opening. This minimizes ramp-up time and ensures a strong revenue start.

Our role extends beyond the operational launch. We ensure investors and the new property management team are fully prepared to assume their roles and drive sustained success.

"We provide guidance and resources for investors and management for the specialized roles they will assume, ensuring a unified vision and smooth transition into long-term profitability."

We deliver comprehensive documentation and post-opening support, ensuring your team has the resources and mentorship required to operate at peak performance immediately following the repositioning.