From Concept to Construction: Feasibility Consulting & Development

• In-Depth Market and Site Analysis: We analyze local economic trends, demographic data, and future development plans to determine the best possible use for a specific location. Our site analysis evaluates visibility, access, and surrounding infrastructure to ensure optimal placement.
• Competitive Set Evaluation: We perform a meticulous analysis of your primary and secondary competitive sets, assessing their pricing, quality, and service levels to identify market gaps and define a defensible positioning strategy for your new property.
• Financial Feasibility Studies (Pro Forma): We produce robust financial projections, including detailed pro forma statements, sensitivity analyses, and projected return on investment (ROI). These studies are essential for securing financing and establishing investor confidence.
• Brand and Flag Selection: We provide unbiased recommendations for the optimal brand affiliation (or independent concept) based on your market segment, investment goals, and projected capital outlay, followed by support in negotiating favorable franchise agreements.
• Development and Pre-Opening Planning: We guide the project timeline, overseeing the transition from design completion to construction phases. This includes coordinating with architects and contractors, defining the operating budget, and establishing the pre-opening sales and marketing plan to ensure a successful launch. 

HMS acts as the owner’s representative, protecting your interests and ensuring that every development decision is aligned with the long-term strategic and financial goals of the asset.